Do Tying, Bundling, and Other Purchase Restraints Increase Product Quality?
نویسندگان
چکیده
منابع مشابه
Product bundling and tying in competition∗
This paper explores tying in the situation where a multi-product firm without monopoly power competes against several single-product firms. It considers two independent markets: one for a horizontally differentiated good, the other for a homogeneous good. As opposed to the widely accepted opinion that tying may be profitable only in the case of monopoly power, it is shown that under reasonable ...
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Recommender systems (RSs) enhance e-commerce sales by recommending relevant products to their customers. RSs aim at implementing the firm's web-based marketing strategy to increase revenues. Generating bundles is an example of a marketing strategy that aims to satisfy consumer needs and preferences, and at the same time, to increase customers' buying scope and the firm's income. Thus, finding a...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2015
ISSN: 1556-5068
DOI: 10.2139/ssrn.2587975